The emphasis on beauty and grooming has taken a greater fold in the Middle East especially UAE. In general, factors like large youth population, increased disposable income, high presence of global cosmetic brands, new sales channels and the expanding retail landscape in the form of large malls with high footfall, are the key growth drivers in the beauty and personal care market. UAE ranks first in the Gulf region as a market for organic and natural beauty products.
LDS ventured into dermocosmetic and beauty segment by acquiring the distribution and marketing rights of internationally reputed products from Europe and US. Today LDS is a market leader in these products holding the distribution rights of several established MNC’s across segments that include skin care, hair care, color cosmetics, and personal care products.
LDS employs a professional team exclusively for each brands, that enable the principals to establish a strong presence in the market. The division is headed by a Marketing manager and supported by dedicated brand managers, beauty advisors, medical representatives, sales promoters and merchandisers who are experienced and trained in sales, marketing and customer promotions
For better concept and brand awareness, LDS regularly conducts dermocosmetic events for promotions at shopping Malls & other public places having high footfalls, pharmacies, as well as in colleges & universities. LDS participates in International Dermocosmetic exhibitions in the region as well as conducts regular CME’s and seminars for dermatologists, cosmetologists, pharmacists, and other end users.
Our established marketing strength, coupled with our logistic capability makes an excellent platform for dermocosmetic MNC’s to effectively establish their brand presence in the region.